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Saturday, August 28, 2010

iPhone 4

In his WWDC keynote, Steve Jobs likened the design of the iPhone 4 to that of a "beautiful, old Leica camera," and as we've said before, he wasn't off the mark. Instead of hewing to the curved, plasticky, silver-bezeled look of the iPhone 3G and 3GS, the company has turned the casing and face of the device into something decidedly more detailed and sophisticated. From the design aesthetic through to the actual build process, Jony Ive and his team have reset what we expect in an iPhone, coming up with something that clearly harkens back to the retro-future Braun designs of Dieter Rams. The iPhone 4 is made up of three basic parts: two pieces of smooth, strengthened glass, and a stainless steel band which wraps around the sides, top, and bottom of the phone. The effect is clean but not simple, and Apple has added little details, like altered volume buttons (what used to be a rocker is now separated into circular clickers labeled + and -), and notches in that metal band which serve to improve radio connections (more on that in a minute). The phone is noticeably thinner than the 3GS at .37 inches compared to .48 inches, but it weighs the same 4.8 ounces, making the whole package seem tighter and denser. It feels great in your hand, with good heft, although it might take a little time to get used to the lack of a rounded back if you're coming from the 3G or 3GS.

8 comments:

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